Scope of Work Expansion
Expanding Our Partnership
This proposal outlines two new services we're recommending for Wellgreens. Together, they represent a meaningful competitive advantage — the kind that takes real infrastructure, expertise, and time to build, and that most dispensaries won't have for years.
The Bigger Picture
This puts Wellgreens ahead of 99% of their industry.
AI-powered ordering through iMessage and professionally managed PPC are not standard in cannabis retail. Most dispensaries are still relying on basic menus and word-of-mouth. Wellgreens would be operating at a level that competitors won't be able to replicate easily — and by the time they try, you'll already have the data, the customers, and the infrastructure.
AI-Powered iMessage Ordering
No dispensary in San Diego is doing this. Customers order the way they already communicate.
Compliant PPC at Scale
Cannabis PPC is a restricted channel most competitors can't navigate. You already have a proven campaign.
Edge Technology, Built for You
Both systems are custom-engineered infrastructure — not off-the-shelf tools anyone can buy tomorrow.
New Service
iMessage Ordering System
We'll build a custom AI-powered ordering system delivered through iMessage, integrated directly with your Dutchie platform. Customers text a dedicated number in plain language and the AI handles the rest — guiding them through pickup or delivery, pulling live menu data, and submitting the order without any staff involvement. No app, no website, no friction.
How It Works
Customer sees your number
Your dedicated ordering number is promoted on your Google Business Profile, website, social pages, in-store signage, and ads.
AI handles the conversation
The customer texts in plain language. The AI understands what they want, guides them through pickup or delivery, answers questions, and confirms their order — like texting a knowledgeable budtender.
Order lands in Dutchie
The system processes the order and pushes it directly into your Dutchie queue. Staff fulfills it like any other order — nothing changes on the backend.
Why It Works
Most ordering channels have friction. iMessage doesn't.
AI-facilitated, not scripted
This isn't a rigid decision tree. The AI understands natural language, adapts to the customer, and handles requests that a basic chatbot would break on.
24/7 without staffing
The system handles orders around the clock. No staff needed to take calls or manage a chat queue — fully autonomous.
One number, everywhere
A single phone number works across GBP, social, ads, and signage. One channel to promote, one system to manage.
Straight into Dutchie
No double-entry, no dropped orders. Everything is automated end-to-end — from the customer's text to your fulfillment queue.
Build Timeline
1–2 months to launchThis is a fully custom-built system. Below is what the build process looks like from kickoff to live.
Discovery & Infrastructure Setup
- Dutchie API access and documentation review
- Mac hardware provisioning and environment configuration
- Phone number procurement and carrier setup (10 lines)
- iMessage automation framework selection and setup
Core Build
- Bot conversation flow design (pickup, delivery, item selection, confirmation)
- Dutchie integration — live menu sync, order submission, real-time availability
- Per-location configuration (hours, menus, routing logic)
- Error handling and fallback flows for edge cases
- Order routing logic across all locations
Testing & Launch
- End-to-end testing across all location configurations
- QA — order accuracy, edge cases, failure scenarios
- Staff walkthrough and documentation
- Soft launch with monitoring before full rollout
What Goes Into Building This
This is not a plug-in or an off-the-shelf tool. It's a custom-engineered system built specifically for Wellgreens.
Where to Promote It
- Google Business Profile
- Wellgreens Website
- Social Media Profiles
- Paid Advertising
- In-Store Signage
- Email & SMS Campaigns
Pricing Options
Both options cover all Wellgreens locations and include Mac infrastructure and dedicated phone numbers while on an active BrandRap hosting plan.
Option A
Monthly Subscription
12-month commitment
- iMessage bot system + Dutchie integration
- Mac infrastructure included
- Dedicated phone numbers included
- Hosting & ongoing maintenance
- 12-month service commitment
Code Ownership: BrandRap retains ownership of all code and system architecture.
Option B
Upfront Build + Hosting
+ $75/month per location for hosting
- iMessage bot system + Dutchie integration
- Mac infrastructure included (while hosted)
- Dedicated phone numbers included (while hosted)
- Wellgreens owns the codebase
- No long-term commitment required
Code Ownership: Wellgreens owns the codebase upon payment. If the hosting plan is discontinued, Wellgreens retains the code but assumes full infrastructure responsibility.
New Service
PPC Management
Most agencies won't touch cannabis PPC. The platform restrictions are real, and the compliance requirements are unforgiving. We ran a trial specifically for Wellgreens to prove it was viable before bringing it to you as a paid engagement. The trial worked. We're now ready to run this formally.
Why this matters for Wellgreens
Our Process
Campaign Architecture
We build account structure, keyword strategy, and audience targeting from the ground up — segmented by location, intent, and product category.
Ad Creation
We write and test ad copy that complies with cannabis advertising restrictions while still driving clicks from high-intent buyers.
Ongoing Optimization
Daily bid management, budget allocation, and performance tuning. Not set-and-forget — active management every week.
Monthly Reporting
Clear, honest reporting on what's working, what's not, and where we're taking the campaigns next month.
What's Included
Monthly Management Fee
Pricing scales with your monthly ad spend. The $3,500/month base is the minimum regardless of spend level. Each additional $5,000 in monthly spend adds $500 to the management fee.
| Monthly Ad Spend | Management Fee |
|---|---|
| Up to $35,000 | $3,500 |
| $35,001 – $40,000 | $4,000 |
| $40,001 – $45,000 | $4,500 |
| $45,001 – $50,000 | $5,000 |
| $50,001 – $55,000 | $5,500 |
| $55,001 – $60,000 | $6,000 |
| $60,001+ | Custom |
Ad spend is billed directly through your advertising platforms (Google Ads, etc.) and is separate from the management fee. Your tier is determined by actual spend for that calendar month.
Why BrandRap
You're not starting from scratch with us
Most agencies would cold-pitch these services. We're bringing them to you after already being in the trenches with Wellgreens — with proof of concept in hand.
We already know your business
We manage your local SEO and website across all your locations. We know your markets, your customers, and how Wellgreens operates. There's no ramp-up time — we're already in.
We prove it before we pitch it
We ran the PPC trial at our own initiative to validate that it worked before presenting it as a paid service. That's the standard we hold ourselves to.
Cannabis is not a side project for us
We understand the advertising restrictions, the platform policies, and the compliance requirements that come with this industry. We operate in this space — it's not new territory.
One team across everything
SEO, website, iMessage ordering, PPC — all managed by the same team that knows the full picture. No handoff problems, no gaps, no finger-pointing.
Ownership & Infrastructure Terms
iMessage Ordering System
- Option A — SubscriptionBrandRap retains ownership of all code and system architecture. Wellgreens receives full access to the live system for the duration of the subscription.
- Option B — Build + HostingUpon payment of the $10,000 build fee, Wellgreens receives full ownership of the codebase.
- Infrastructure (Both Plans)Mac hardware and dedicated phone numbers are provided and managed by BrandRap for as long as Wellgreens is on an active hosting plan.
- Exiting Option B HostingIf Wellgreens discontinues the $75/month per location hosting plan, they retain full ownership of the code. They assume responsibility for their own Mac hardware, phone numbers, hosting environment, and technical infrastructure.
PPC Management
- Management vs. Ad SpendThe monthly management fee covers strategy, execution, and reporting only. Ad spend is billed directly to Wellgreens through the respective advertising platforms and is entirely separate.
- Monthly BillingThe management tier is determined by actual ad spend for that calendar month. If spend changes, the fee adjusts accordingly on the following invoice.
- Minimum FeeThe $3,500/month base is the floor regardless of how much or how little is spent in a given month.